Doctors.ghatal.co.in — UX Case Study

A local doctor directory for Ghatal, West Bengal

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Project Overview

Doctors.ghatal.co.in — a simple, accessible directory that helps residents of Ghatal and nearby areas find and contact local doctors quickly, without relying on word-of-mouth or outdated pamphlets.

⚠️ Fill in: one-line elevator pitch (e.g. "A directory that connects 10,000+ Ghatal residents to verified local doctors in under 2 minutes.")

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Context (Brief)

Ghatal is a semi-urban town where most people find doctors through word-of-mouth, local shop recommendations, or by physically visiting chambers to check availability. There was no single, trustworthy digital source listing doctors, their specialties, timings, and contact details.

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Problem Statement

People in Ghatal have no fast, reliable way to find the right doctor nearby — by specialty, location, or availability — leading to wasted trips and delayed care.

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Crafted Solution

A lightweight, mobile-first directory website where users can search or browse doctors by specialty and locality, view chamber timings and contact info, and reach out directly — no login, no clutter.

⚠️ Fill in: 2–3 lines on the core solution/feature set (e.g. search + filter, click-to-call, map pin, category browsing)

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Timeline

Team	Solo
Your Role	UX Researcher + Designer (research to final design)
Duration	[fill in — e.g. 3 weeks]
Tools Utilised	Figma, [add others — e.g. Google Forms for research, FigJam]

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Project Goals

• Make it effortless to find a doctor by specialty/locality in under a minute
• Build trust through clear, accurate, up-to-date information
• Design for low digital-literacy users and patchy mobile networks common in small towns
• Keep the experience fast and lightweight on low-end phones

⚠️ Fill in / adjust based on your actual goals

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Research Part

Persona

⚠️ Fill in: 1–2 personas — e.g. "Ramesh, 45, shop owner, needs a nearby ENT for his son, uses a basic Android phone, not comfortable with complex apps"

Target Audience

Residents of Ghatal and surrounding villages (Daspur, Paschim Medinipur) — primarily families and elderly patients seeking local doctors, largely on mobile.

Analysis

⚠️ Fill in: What did you learn from talking to people / observing how they currently find doctors? (e.g. "80% relied on neighbours or pharmacy recommendations", "Most searched Google but found no reliable local listing")

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Brainstorming & Ideation

Your Approach

⚠️ Fill in: how you moved from problem to ideas — sketches, competitor review, card sorting, etc.

Possible Solutions

⚠️ Fill in: 2–3 directions you considered before settling on the final one (e.g. WhatsApp-based listing vs. website vs. app)

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Sketches & Wireframes

⚠️ Add wireframe images here — low-fi sketches of homepage, search/filter, doctor profile, contact flow

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Iterations

⚠️ Fill in: what changed between v1 and final (e.g. simplified filters, bigger tap targets, added Bengali language toggle)

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Final Designs

⚠️ Add clean, readable final screens: Home / Search & Filter / Doctor Profile / Contact

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Design System / Styleguide

⚠️ Fill in: typography, color palette, components used — keep it simple since this is a directory site, likely a small, functional system (buttons, cards, tags for specialties)

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Prototype

⚠️ Link your Figma prototype here

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User Testing

Results

⚠️ Fill in: what you found when real users tried the live site (e.g. "Users found the search bar quickly but missed the specialty filter")

Changes Done

⚠️ Fill in: what you fixed post-testing since launch

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Conclusion

Challenges

⚠️ Fill in: e.g. "Getting accurate, updated doctor data was harder than the design itself", "Designing for low digital literacy without dumbing it down"

Learnings

⚠️ Fill in: e.g. "Learned how much trust-building matters in local, personal services like healthcare"

Outcomes

⚠️ Fill in: since it's live — any real numbers? (visitors, doctors listed, feedback received)

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Scope of Improvements

• Add appointment booking (currently directory-only)
• Multi-language support (Bengali/English toggle)
• Doctor verification badges
• Map-based search

⚠️ Adjust to your actual roadmap

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What Could Have Been Better?

⚠️ Fill in: honest reflection — e.g. "Could have done more structured user interviews before building v1"

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Feedback & Suggestions

Have ideas on how Doctors.ghatal.co.in could be better? I'd love to hear your thoughts — drop a comment or reach out.

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Case study by Surya | Doctors.ghatal.co.in